VIVAIA × MAKAYLA
Creator Brief
Everything you need to make a great video for the VIVAIA MAKAYLA.
Read this before you film. It takes 5 minutes.
Product
VIVAIA MAKAYLA
Platform
TikTok Shop
Video Length
30–60 sec
The Product
What's MAKAYLA (Raffia / Mesh Flats)?
Square toe box — toes finally have room to breathe, not squished into a narrow tip
Breathable Raffia mesh — looks designer, scratch-friendly
A smart investment — more versatile than luxury, at a fraction of the price
Lightweight — barely feel them on your feet
Wear-straight-out-of-the-box friendly — comfort from step one
Perfect summer shoe — closed-toe but breathable mesh, for those who want coverage without the heat
Who She Is
Women 25–40 with wide feet who want stylish, comfortable shoes
Her Pain
Cute shoes don't fit / designer prices too high / Raffia scratches feet
Why MAKAYLA
Wide fit + designer look + scratch-friendly mesh + wear-straight-out-of-the-box friendly + lightweight + summer shoes — closed-toe but breathable
Step 1
Hook — First 3 Seconds
Pick one. Use it word-for-word or adapt slightly. The goal: make wide-feet viewers stop scrolling immediately.
POV Text Overlay — put this on screen
POV: wide feet girl finally found flats that are actually cute AND comfortable
Marketing Copy — 3 styles to choose from (copy & use directly)
POV: wide feet girl. finally found flats that don't look like orthotics.
POV: I've been hiding these from my friends for months. not ready to share.
POV: bought these as a backup. haven't touched my designer ones since.
Say this
Must Say"wait — if you have wide feet, you need to see this."
Shot
Overhead close-up of shoes on feet — layer gold anklets or chain bracelets for a luxe, editorial feel. Let the shoes do the talking.
Why it works
Jewelry elevates the shot instantly. Viewers who love fashion will stop scrolling — the visual richness signals quality before a single word is said.
Shot Reference
Close-up of shoes on feet — gold anklet adds luxury feel
Step 2
What to Say — Key Points
You don't need to cover all 7. Focus on 01, 02, 03, and 04. Tap each to see the exact script.
Step 3
3 Shots You Must Film
These three shots are non-negotiable. Make sure all three appear in your video.
Wide Toe Box Shot
Hold the shoe with both hands. Use thumbs to gently pull the sides open. Show the wide opening clearly. Hold for 2–3 seconds. Close-up.
✓ This is the #1 thing wide-feet viewers need to see before buying.
Mesh Texture Shot
Natural light. Close-up of the mesh surface. Gently stroke the material to show it's soft, not rough. 2–3 seconds.
✓ Shows the Raffia-like look AND proves it won't scratch — two selling points in one shot.
Walking Shot — Show the Versatility
Film two walking cuts back-to-back: one in trousers or a blazer (dress up), one in a skirt or sundress (dress down). Side or front angle outdoors (café, street, park). Make sure the shoes are fully visible in both looks — don't let your outfit cover them.
✓ Two outfit cuts in one shot proves versatility without extra explanation. Viewers see immediately that these shoes work for the office AND the weekend — the #1 objection to buying flats is 'when would I actually wear these?' — this shot answers it visually.
Outfit Inspiration — How Makayla Wears
Dress it up or dress it down — show both looks in your video for maximum reach.
Morocco — Black Makayla
Paris — Black Makayla
Santorini — Natural Makayla
NYC — Black Makayla
NYC — Natural Makayla
NYC — Natural Makayla
Smart Casual — Trench + Trousers (Dress Up)
Office / Coffee Run — Shirt + Wide-Leg Trousers (Dress Up)
Step 4
End with a CTA
Last 5 seconds. Pick one of these — or write your own in the same style.
Urgency CTA
"okay wait I need to stop talking because these are actually going to sell out. it's in the cart — (point down) — tap it."
Social Proof CTA
"my friend literally texted me 'where are those shoes from' while I was filming this. it's in the cart. (point down) she already ordered hers."
Comment Engagement CTA
"if you have wide feet drop a 👟 below — I genuinely want to know how many of us are out here. and yes it's in the cart. (point down)"
FOMO CTA
"I told myself I wasn't going to post this because I don't want them to sell out in my size. but here. (point down to cart) you didn't hear it from me."
Vacation CTA
"if you have a trip coming up, just order these now. photos look amazing, they're actually comfortable to walk in all day, and literally everyone in my friend group has already ordered a pair. cart's right there. (point down)"
Sustainability CTA
"and the thing is — you're not just buying a cute comfortable shoe. these are made from recycled plastic bottles. like, actual plastic bottles. so you look good, your feet feel good, and you're doing something good. it's in the cart. (point down)"
Important
5 Things to Avoid
These are the most common mistakes. Please read carefully.
✗ Don't say 'machine washable'
Makayla cannot be machine washed. Saying this will cause returns and bad reviews.
✗ Don't only say 'comfortable' or 'cute'
These are generic words that apply to any shoe. They won't stop anyone from scrolling.
Instead of saying:
"These shoes are so comfortable and cute."
Say:
"I pulled the sides open and my whole hand fit inside — that's how wide the toe box is."
"I wore these barefoot for 8 hours and my feet looked exactly the same as when I put them on."
"It weighs less than my phone. I walked 18,000 steps on vacation and my feet felt fine at 10pm."
"The mesh is soft, not scratchy — completely different from real Raffia."
"Three people stopped me this week to ask where my shoes were from. every single one assumed they were designer."
✗ Don't let your outfit cover the shoes
The shoes must be clearly visible at all times. This is non-negotiable for a product video.
✗ Don't skip the wide-feet angle
This is Makayla's biggest differentiator. Without it, the video has no unique reason to convert.
✗ Don't use a vague hook
Vague openers don't tell the algorithm who to show your video to. Be specific from the first second.
Instead of saying:
"I finally found the perfect flats."
Say:
"wait — if you have wide feet, you need to see this."
"okay Raffia flats are everywhere but nobody talks about how they scratch your feet raw. I found the fix."
"I was literally about to spend $900 on Raffia flats. and then I found these. wait."
✗ Don't say 'link in bio'
TikTok Shop videos use the yellow cart icon — not a link in bio. Saying 'link in bio' confuses viewers and kills conversions.
Instead of saying:
"it's in the link in bio!"
Say:
"it's in the cart — (point down) — tap it."
"tap the yellow cart icon right here. (point down)"
"it's linked right below this video. (point down to cart)"
Before You Post
Pre-Post Checklist
0 / 9 doneGo through this before hitting publish.
Hashtags
Recommended Hashtags
Copy and paste these into your caption. Use all of them for maximum reach.
Core — Always Use
Audience — Wide Feet & Comfort
Reach — High Volume
All Hashtags — Copy & Paste
#VIVAIA #balletflats #meshflats #squaretoeflats #raffiaflats #widefeetfriendly #widefeet #shoeshame #comfyshoes #vacationshoes #europetravel #sustainablefashion #shoes #tiktokfashion #vivaia #vivaiashoes #meshballetflats #travelflats #meshsneakerflats #squaretoeflats #lightweightflats
VIVAIA MAKAYLA · Creator Brief · 2026
Questions? Contact your VIVAIA brand manager.